Why Kiasu Foodies?

Kiasu Foodies is Singapore's leading deal sharing platform. With over 140,000 subscribers on Telegram and a million monthly impressions, we bridge the gap between undiscovered food deals and ever-hungry Singaporeans.

What is Telegram?

Telegram is an instant-messaging platform preferred by youths in Singapore. Think WhatsApp but better:

  • Preferred messaging platform by Singaporean millennials
  • Push-notifications enabled by default
  • Used daily for messaging, hard to miss

Our Reach

Check us out on tgstat, for a 3rd-party verified source.

  • 140,000+ Telegram subscribers
  • 25,000+ followers on Instagram, Telegram Community, and Facebook
  • 3000+ weekly active users on Kiasu Bot
  • 50+ new subscribers everyday
  • 50,000-120,000 average unique impressions per post (depending on duration of post)
  • 700-1,500 average click-through-rate

Audience

Determined from a demographic survey conducted on @kiasufoodies Telegram channel and our Instagram Insights.

  • Average age: 22
  • 65% female, 35% male
  • Very targeted group of Singaporeans who love food deals

Please submit your deal here: bit.ly/2YR2y9M.


We share deals for free, but only if they align with the following guidelines:

  • Generous (1-For-1, 50% OFF, original price is reasonable, etc.)
  • Popular (Mass market appeal, eg. bubble tea, ice cream, sushi, etc.)
  • Actionable (Little/no pre-requisites, eg. min. spend, app downloads, liking/sharing social media, etc.)
  • Accessible (Proximity to MRT, no. of outlets, etc.)

Otherwise, for clients who are interest in a paid ad, please contact us directly at hello@kiasufoodies.com. Please provide us with as much information as possible. We will respond with a custom price quotation within 3 working days.

Benefits of paid ads

  • Apart from your advertisement being featured on our main Telegram channel (140K+ reach) , ads are also shared on all our other social media channels, amounting to an additional 30k+ in reach.
  • Impressions guarantee; your advertisement will garner at least 50,000 unique impressions within the first 24 hours. Otherwise, we will carry out paid ads out of our own pocket to hit the promised number of impressions.
  • Detailed follow-up; clients will receive a summarized performance report showing total impressions, link clicks and post shares.

Advertorial Rates

Our rates start from $150 and varies according to what is being advertised. As a rule of thumb, the better the deal, the cheaper the rate.

Clientele

For paid ads, contact us at hello@kiasufoodies.com.


Collaborations

We are looking for merchants who are open to:

  1. Providing an exclusive one-for-one deal, redeemable only by Kiasu Foodies Telegram subscribers.

The outlet, choice of item, and redeemable time-slots can be discussed. Ultimately, we want to have a deal that both makes our users happy, but also makes monetary-sense for you.

Examples of exclusive deals with Kiasu Foodies
Examples of exclusive deals with Kiasu Foodies

Why run an exclusive with us?

  • Grow your social media reach, as we enforce the requirement that users have to follow you on social media before redeeming the deal.
  • Get 2x, or even 3x the exposure. Longer-term partnerships with us mean that we feature your deal numerous times, unlike typical crowdsourced deals where we will only share it once.

What you’ll gain:

By reaching out to our subscriber base of over 140,000 hungry, deal-loving Singaporeans, we can help to...

  • Send many new customers your way. Deals featured on Kiasu Foodies almost always see long queues.
  • Rapidly increase your brand awareness, such as by pushing out any new outlets or product release.
  • Massively increase your social media presence.

But... don't take our word for it. Take a look at some of the merchants we've worked with and let the results speak for themselves.

Advertising Channels

1. Telegram

Kiasu Foodies is the largest Telegram channel in Singapore, with over 140,000 subscribers on our channel. Exclusive deals will be posted to the Telegram channel and are instantly pushed out to over 100,000 users as messages, which typically garner over 40,000 unique views within the first 24 hours, and up to 150,000 views by the time they expire (depending on the duration and virality of deal). Exclusive deals are also shared on Kiasu Bot, where 3000+ active users search for deals weekly.

2. Instagram + Telegram/Facebook Community

Kiasu Foodies has over 20K followers on Instagram and an additional 8K community members on Telegram and Facebook. Exclusive deals with us are posted on the Instagram page when they go live, typically reaching 4,000-10,000 users. An Instagram story is also posted, typically reaching ~2,500 users in the first 24 hours.

So how much do you charge?

We don't. Exclusive deals make our users happy and help us to grow as a brand. All we ask for is a good deal.

Contact us

If this is of interest to you, please contact us at hello@kiasufoodies.com.

Merchants we've partnered with

Gong Cha, Tsujiri, Bober Tea, Soi55, ParTea, Hollin, Standing Sushi Bar, Sakae Sushi, Tanuki Raw, Yogurtland, Merely, Pasarbella, Wheat

For anything else, contact us at hello@kiasufoodies.com.